Google, Yahoo and Bing have jointly unveiled a new vocabulary for the web that provides a standardised way to markup content so that it can be interpreted by search engines.Sites that use Schema.org will get preferential treatment in the search results.
Unsurprisingly, this has tread on a few toes because the open standards community has been working on open semantic markup standards for years, and was not consulted about this. The main complaint is that this move enables the search giants to control the markup that's used on the web, instead of allowing people to choose what works best for them.
This is such a terrible idea, Google, Bing, And Yahoo. Especially that they will be preferential to the people using Schema markup. Why would they circumvent all the hard work, development, and natural evolution that went into creating the current, open standards in microformatting?
I wonder if the backlash will be great enough to get them to change and adopt any of the many current standards out there. Really, the only people who care about this are going to be the people who know the most about it - and know how to do the most to change their minds.